About our CEO

I am Jada Clarke— owner of The Wig Bootique. My journey in the hair and beauty industry began in high school, and I furthered my education by graduating from cosmetology school. I developed an interest in wigs due to their versatility and transformative power, which led me to start my business. As a wife and mother of two girls, I understand the importance of self-confidence and recognize the impact that hair can have on one's overall well-being.

Negative experiences at Home Depot pushed me to take a leap of faith and start The Wig Bootique as an online store in 2018. I entrusted my path to God and focused on making a positive impact through my business. Seeing the joy my styling skills brought to clients and their repeated trust in me affirmed my purpose and convinced me that I was on the right path. I remained optimistic and committed to empowering others to pursue their dreams.

Embracing motherhood, first house, and a blossoming business in 2020, and then expanding our family in 2022, I've learned to triumph over challenges with resilience and determination. I've grown as a person and a professional, ensuring our customers receive top-notch service and care.

Surpassing the $10,000 sales mark in just 30 days emboldened me to push the limits of my business and strive for even greater success. Building a successful business while creating a family is a testament to my determination and perseverance. It demonstrates my ability to handle multiple responsibilities and prioritize personal and professional growth without allowing any aspect of my life to suffer. 7 years strong! We eagerly anticipate the limitless possibilities tomorrow brings!